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Buying
Have you heard of the phrase “the customer is always right”, well in order for the customer to be always right in today’s marketplace, he/she needs to be well informed. This includes understanding your rights as a consumer and practicing responsible management of your financial and personal information. It is the responsibility of the consumer to become aware of all relevant information when purchasing goods and services, so remember to ask questions, and only proceed when you are completely comfortable with your purchase.

•What To Know Before Buying
•What To Do After Buying
•How To Shop Safely Online
•What To Know About Scam Artists
•How To Protect Your Privacy
•How To Protect Yourself Against Identity Theft
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What To Know Before Buying

• Don’t let anyone pressure into purchasing anything. If a sales person is trying to make you buy something, simply walk away or hang up.
• When making expensive purchases give yourself a day or two so that you can be sure you are comfortable with your purchase.
• Take advantage of sales, but always compare prices. If a purchase sounds too good to be true, it probably is.
• In supermarkets, use the “unit pricing” information to compare the real cost of items in different sizes of boxes or containers.
• Ask about extra charges for delivery, installation, service, postage and handling, etc. Add all these expenses to the total cost.
• Ask or check whether a company is licensed or registered with your province or territory- especially home repair or driveway contractors.
• Contact the Better Business Bureau or their association to check for complaints recorded against a company.
• Only do business over the phone and internet with companies that are either well known or that you trust.
• Do not rely on salesperson’s promises; get everything in writing.
• Do not sign a document, contract or warranty that you do not understand.
• Measure price and quality.
• Understand guarantees and warranties.
• Comparison shop, and make sure to compare with similar items.
• Know if what you are purchasing meets your needs.
• Know and understand what you’re signing, whether it is
a contract or service agreement .

If you have doubts about your purchase ask yourself:
• Is this a need or a want?
• What is the item’s real price?
• Is this a good deal or can I purchase this item for a lower price?
• Is this too good of a deal; could it be a scam?
• Is this item safe to use?

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What To Do After Buying

• Read and follow product and service instructions.
• Read the warranty; understand what it covers and for how long.
• Be aware that the way you use and take care of a product may affect your warranty rights.
• Keep all sales receipts, warranties service contracts, and instructions.
• If you have a problem, contact the company as soon as possible. You might void the warranty if you to fix something yourself or take the product to an unauthorized service centre.
• Keep a written record of any contact with the company.
• If needed, check with your provincial or territorial consumer protection office to find out about your rights.
• Make a complaint if you’re not satisfied and follow up.

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How To Shop Safely Online

The internet offers many convenient ways of purchasing goods and services. It starts with the benefit of location (you can shop from home), delivery, and hours of availability. However, it does have some risks. Here are some tips to help you navigate safely.


• Shop with companies you know. Their contact information should be clearly posted on the site. Research the merchant if you are not familiar with them.
• Find out a company’s refund and return policy before you make any purchases. These should be posted on the website.
• Calculate and add up all costs, including shipping and handling charges, taxes and customs duty.
• Keep a record. Make sure you print and keep a copy of your purchase order and confirmation number.
• Check the merchant’s privacy policy; it should be posted on the website. Pay attention to what information the company gathers, how it’s used and with whom it is shared.
• Install firewall, anti-virus, anti-spyware and security software-Make sure to update often.
• When disposing of hard drives, use overwrite software or destroy the drive.
• Make sure that your computer, as well as the merchant you are dealing with, can provide a secure transaction. Before you enter your credit card number or other sensitive data, look for a website address that starts with https:// (the “s” indicates a secure connection), and a closed padlock or unbroken key icon on your screen. If you don’t see them, or if you see an open padlock or broken key icon, your transaction is not being transmitted securely.
• Always make sure that that URL is legitimate. To find out it is open a new browser window and type the URL into the address field watching that the actual URL of the site you visit does not change and is still the one you intend to visit. If still unsure, forward spam that is phishing for information to www.stopspamhere.ca and to the financial institution or company impersonating in the phishing email. Most organizations have information on their websites about where to report problems.
• Keep your passwords in a secure place, and out of plain view. Do not share your password with anyone on the internet, over the phone, or via email.
• Never give your password to your internet service provider (ISP) - they do not need it and they should never ask for it. In addition, hackers may try to figure out your passwords to gain access to your computer. To make it tough on the hacker make sure your password has at least six or more characters that include numbers and/or symbols.
• Make sure to change your password regularly (minimum every 90 days) and try not using the same password for all your online accounts.
• Above all use common sense. If in the off-line world you wouldn’t give sensitive information to someone you know nothing about, there’s no reason to do it online.
• If uncomfortable with online shopping, the solution is simple - don’t do it. Many online stores also have a toll free number.
• Do your comparison shopping, get all the information you need and then make your purchase.

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Terms you should know before going online:


• A hacker: is a person who uses the internet to access computers without permission.
• A spamer: is someone who sends mass amounts of unwanted unsolicited commercial email.
• A virus: is a software that spreads from computer to computer and can damage files and/or disrupt your system.
• Phishing - tricks you into divulging your personal information so the operators can steal your identity and run up bills or commit crimes in your name. Don’t be taken in; never reply to, or click on, links in emails or pop-ups that ask for personal information.
• URL: is an acronym for "Uniform Resource Locator, this provides the internet web address.

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What To Know About Scam Artists

Scammers are becoming more sophisticated and aim to con us all. Deceptive premium rate competition scams, bogus sweepstakes and lotteries, get-rich quick schemes, and fake health cures are some of the favoured means of separating the unwary from their money.

Scam artists succeed because- we unintentionally allow them:

• They tend to catch you unaware; they contact you without you asking them to by phone, e-mail, post or in person.
• The scam artist tends to sound pleasant, polite and well spoken either on the phone or in person.
• He/She has a very professional flyer, leaflet and letters to convince you of their legitimacy.
• He/She is persistent and persuasive.
• He/She rushes you into making a decision.
• Will ask you to send money before you receive their tempting offer.

The scammer will offer you something for nothing such as:

• You will be informed that you won a major prize in a draw or lottery.
• An exclusive entry to a scheme that is a surefire way to make money.
• A way to earn easy money by helping them get untold millions out of their country.
• The chance to join an investment scheme that will make you huge amounts of money.

They will ask you to:

• Send money up front - an administration fee or tax, the list is endless but it's always a gimmick to get you to give them money.
• Give them your bank account, credit card or other personal details .
• Call a 900 number.
• Buy something to get your prize.
• Send your money to a PO Box.
• Not tell anyone about the deal.

They will lie to you and give you what seem to be good reasons why you should do what they say. They will answer all of your questions/objections. Don't send any money or give any personal details to anyone until you've checked that they are genuine, and talked to a professional or family and friends.
If they ask you to do any of these things they're trying to cover their tracks and get your money and it's likely to be a rip off. Regardless of the amount of money you have lost, it is important to report it. Use the following link to report any scams you come across: RCMP Scams Fraud: www.rcmp-grc.gc.ca/scams/index_e.htm

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How to Protect Your Privacy

To protect your privacy, you can request that your name be removed from mailing/calling lists:
If you do not want mail:
To reduce unwanted mail register, free, with the Mailing Preference Service, or call 0845 703 4599. Registering will make it easier for you to spot a scam in your mail. If in doubt, throw the letter away.

If you do not want a phone call:
To reduce unwanted sales calls register your telephone number free with the Telephone Preference Service (TPS). Call 0845 070 0707. Many telephone companies also offer Number Blocking Services. It blocks callers from the UK and Channel Islands who withhold their number. You can bar all calls to premium rate services and/or international rate numbers as well. But if in doubt, hang up.

If you do not want to be text messaged:
You cannot be charged for receiving a text unless you sign up to a service.
If you are signed up to a text message service that you don't want, text the word STOP - and the service has to end immediately. To reduce unwanted sales text messages register your details with the TPS (see above). If in doubt, don't reply.

If you do not want to be emailed:
Use anti-virus software and a firewall. Keep them up-to-date. Also, don't email personal or financial information. Be cautious opening any attachment or downloading any files from emails you receive, regardless of sender. These files can contain viruses or other software that can weaken your computer's security.
If in doubt, don't reply.

Privacy and Governments in Canada
The 1983 federal Privacy Act puts limits and obligations on over 150 federal government departments and agencies on the collection, use and disclosure of personal information. It also gives Canadians the right to find out what personal information the federal government has about them by making a formal request under the Privacy Act.

Principles of Fair Information
PIPEDA establishes ten principles that government organizations must follow when collecting, using and disclosing personal information in the course of commercial activity.
1. accountability
2. identifying purpose
3. consent
4. limiting collection
5. limiting use, disclosure and retention
6. accuracy
7. safeguards
8. openness
9. individual access
10. challenging compliance

Privacy Complaints
The Office of the Privacy Commissioner of Canada has the authority to investigate complaints. Consumers can complain to the Privacy Commissioner of Canada about violations, and the Commissioner can start his own investigation without waiting for a complaint. To find out more, visit www.privcom.gc.ca
The legislation varies from province to province, but the general right to access and correct personal information exists in all of them, and each province has a commissioner or ombudsman who is authorized to handle complaints. To find an ombudsman agency visit; www.ombudsmanforum.ca

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How to Protect Yourself Against Identity Theft

Now more than ever your personal information should be guarded as it can help thieves to commit fraud or a crime.
• Never give personal information by phone, Internet or mail unless you initiate the contact.
• Be careful about sharing personal information and don't give out more than you need to.
• Shield your PIN, and never lend cards to anyone.
• Immediately report missing credit or debit cards.
• Carry only the ID you need (photocopy your ID and carry the copies and leave the originals at home).
• Put other ID documents (SIN, birth certificate, and passport) in a safe place. To replace ID cards like your health card, driver's license, or Social Insurance Number (SIN) card, call 1-800 O Canada.
• Shred documents with personal information.
• SIN is only for employment and tax reporting.
• Ask about the security of your information at work, with businesses and charities.

Signs you may be a victim of identity theft:
• Purchases not made by you appear on your monthly bills.
• Bills arrive on accounts you don't own (Contact Canada Post if your mail is missing).
• Collection agency call about unknown debt.
• Credit card/bank statements don't arrive.
• Your credit report shows mystery debts

To help you out with Identity Theft or Fraud, Capital One has provided some tips to safeguard your identity and credit.

Identity theft is a very personal crime that occurs when someone uses information such as your name, social insurance number (SIN), credit card number or other identifying personal information to commit fraud. Identity theft is the fastest growing form of consumer fraud in North America. From 2002-2006 there were 54,920 identity theft victims reported to PhoneBusters – the Canadian Anti-Fraud Call Centre – totaling $77.4 million in losses. That is an average of 10,984 victims reported per year.

In the wrong hands, basic information can begin the process of identity theft.
Education and awareness are critical to guarding against identity theft and fraud.
Capital One offers the following tips and resources to help empower Canadians to stay ahead of the threat and slam the door on would-be fraudsters!

Top Five Tips To Prevent ID Theft And Fraud
1. Review your credit report at least once a year and be sure to review your bank and credit card statements regularly for accuracy/suspicious activity.
2. Shred personal information such as receipts, tax information, credit card/bank statements, insurance/medical information, etc., to keep dumpster divers at bay.
3. Protect your social insurance number (SIN) – do not carry your SIN card and only give out your number when absolutely necessary.
4. Protect your credit card using simple measures such as signing the back of the card, closing unused accounts, placing passwords on new or existing accounts and being vigilant when purchases are being processed to avoid mishandling of card.
5. Safeguard your personal information – do not share or disclose your PIN number(s), hold your mail if away from home on travel, secure your belongings (purses/wallets) in public places, avoid storing financial information on your PC and update your virus protection regularly.

Five Key Steps To Take Immediately If You Are A Victim
1. Call the two national credit bureaus and request that a fraud warning or alert be placed on your credit file and request copies of your credit report for review. Equifax: 1-866-779-6440 and Trans Union: 1-877-525-3823 (Quebec residents: 1-877-713-3393).
2. File a police report and request a copy of the report or case number. Banks and creditors often need proof of a crime to erase debts created by identity theft.
3. Contact all creditors to alert them of your situation so that new accounts are not approved or opened in your name by impostors.
4. Protect your bank accounts by cancelling ABM cards that are compromised in any way, requesting stop payments on stolen cheques and adding a password to accounts.
5. Contact PhoneBusters National Call Centre to report the crime. Contact Phone Busters at 1-888-495-8501 or phonebusters.com

For more information and resources on identity theft and to download the Identity
Theft Guide for Victims please visit Capital One’s web site at www.capitalone.ca.
Source – Capital One


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